Buying a new dress can be an exciting or depressing experience, depending on the fashion options at your local stores. Some stores have excellent buyers who select a balanced collection of garments that meet their customers desires, from classic elegance to over-the-top glamour. But for some of us, online boutiques are our only havens of sanity and sensibility, where we can find exactly what we want at any time. Many times, all you want is an elegant dress. And I have found a lovely brand with a mission of providing this kind of elegance to all of their clients. Emirati Designer Alyah Al Hamiriy is the fashion brain behind 3ainBy3ain. 3ainBy3ain was an accidental fashion line born from Al Hamiry’s desire to wear modern, bold and unique pieces. The idea transformed into 3ainBy3ain once the blatant demand was knocking on Al Hamiry’s door asking for her fashion forward collection. The collections, past and current, are based on the beauty of simplicity allowing all pieces to be worn from day to night by any woman who wants to stand out in a crowd.
Based in Dubai, Alyah has crafted unique dressing styles from their rich fusion of traditional and modern influences. Inspired by personal upbringing and lifestyle, 3ainby3ain is an elegant collection of smartly designed outfits that can easily go from everyday outings to special occasion events.
The latest collection to be released is the second of her many collections and her first Ramadan Collection. Al Hamiry tells us about what the collection is all about. The first morning of Eid, Al Hamiry wakes her family up to start getting ready for prayers and for the start of the celebrations. By breakfast time, the entire family is gathered at her mother’s house dressed in their best. The ladies of the family start to dance in their beautiful gowns and flowing skirts with brief intermissions reserved for photographs. Those few moments of every Eid morning are picture perfect representing femininity, joy and above all, the beauty of strong women.
This is what Al Hamiry aims to symbolize through her first Eid collection. The strength and beauty of all women that are fashion forward and have the desire to stand out during special occasions. The pieces of the collection range from abayas, dresses, jumpsuits, skirts and tops
I believe that an 3ainby3ain Woman is elegant and fashion-forward, dressing to impress while remaining within the boundaries of modesty and culture. I absolutely love this brand! It may sound cliche, but this is a very lovely Emirati collection which has been so touching and so warm I have discovered in quite some time. I can definitely see my wardrobe being full of the dresses from 3ainBy3ain. Check out my favorite pieces from her latest collection below: