The new showroom breaks a record for being the biggest standalone Chevrolet Showroom in the Middle East with the entire range of Chevrolet’s product lineup showcased under one roof. With an impressive space of 3,300 square meters, this center will showcase over 33 Chevrolet vehicles with a unique zoning concept.
The opening ceremony was attended by Jassim Jaidah, Chairman of Jaidah Group, Mohamed Jaidah, Group Executive Director of Jaidah Group, HE Dana Shell Smith, US Ambassador, Markus Leithe, Managing Director of GM Middle East Commercial Operations, Abdallah Madhoun, Chevrolet Middle East Regional Sales & Marketing Manager. The event was also attended by General Motors and Jaidah Automotive representatives.
The customers will have different zones to browse. Each zone will have a variety of vehicle trims and colors for customers to explore and choose from. That will include the base, full option and accessorized models.
The Adventure Zone, is for the adventurous customer who would like to explore the options of customized pickup trucks, built for desert off –roading and exploring Doha’s various desert activities with the powerful Silverado.
The SUV Zone, if for the family-minded customer looking for a spacious SUV, loaded with the latest Chevrolet safety and technology features. These customers can browse through the different Tahoe and Suburban models.
As for the Crossover zone, customers can explore a wide range of models that suit their needs. This zone features the new Chevrolet Trax, Captiva and Travers.
Performance zone customers looking to explore their wild side can choose between the iconic Camaro or the award winning new Corvette.
Passenger zone customers can choose class, comfort and much more from the wide selection of models available like; Spark, Sonic, Aveo, Cruze, Malibu and Impala
The customer-waiting lounge also holds a Children’s Play Area where the customer can leave their children while they browse in the showroom
The event held a spectacular array of entertainment acts for the reveal of the showroom. The performances were very well received by the guests; they included a music band, an aerial show, an acrobatic car show, a speed painter, and an electric violin duo.